It will be interesting to see how this plays out. It's not like armageddon is ever coming to rescue WT Corp from their own stupidity.
After the big cash grab from the congregation accounts earlier, donations probably dropped off really quickly. Congregations were supposed to keep sending in perpetual payments to keep paying a mortgage on the local Hall forever. I've been in enough congregations where "donation fatigue" takes hold. The "friends" make big pledges and pay them for a couple of months, but then the reality of their overstretched budget has them reducing to less than their pledge, and it keeps shrinking.
Probably after Lett went on the broadcast to plead for cash, they got plenty of blowback for looking like money-grabbing TV evangelists. It would make the GB and WT Corporation look bad to constantly be begging for cash. So now Herd is trotted out to announce the cuts and say that it's not because of a lack of financial support.
What can publishers think of this? "Oh good, WT isn't short on cash, and they're cutting expenses on the organization level. Now I don't have to feel obligated to keep donating as much as I have been. Why should I keep paying the same money now that I'm getting less magazines and all this cost-cutting? My family needs a vacation! That's where I'll earmark my money instead."
I think when Herd spoke of the growth and expansion in the organization, he was referring to the ever-increasing number of anointed partakers.